AGENDA

FEBRUARY 12, 2024

DIGITAL TRANSFORMATION IN MUSEUMS: CHALLENGES, ACHIEVEMENT, IDEAS

  • Digitization of museum collections: selection of equipment; types of digital copies; resolution and other parameters for assessing the quality of digitization. Three-dimensional digitization of museum collections. Role of digital curators. Challenges of funding and staff training for smaller museums. Digitization opportunities for smaller institutions.
  • Metaverse, VR and AR technologies, 3D mapping. An interactive museum. New technologies and multimedia content: immersive content. Organization of virtual tours. Interactive technology, educational and entertainment content; using panoramic monitors, projectors, video sets. Scanning an exhibit and creating holographic images, video mapping. Storage and security of digital content.
  • Virtual exhibition: challenges and best practice. Creative Exhibitions. Exhibitions big budget and smaller, less mainstream, alternatives.
  • Artificial Intelligence for museums. Opportunities and risks for cultural heritage institutions. Chatbots: successful use cases.
  • Inclusive approaches to the digital transformation of museums.
  • Gamification in Museums. Creation an app that allows visitors to visualise 3D recreations of statues, pictures; audio guide game; story-telling; role-playing; integrated adventure games and escape games; online educational games. Ways to gamify attendance to a small museum.
  • NFT in museum practice. The NFT technology as an opportunity to attract funding and public attention. Key legal considerations surrounding NFTs. NFTs and copyright: what to remember? Legal issues that stand behind when releasing and selling an NFT. Launching the first NFT exhibition. How to prepare for an NFT exhibition. How to display NFT art? How to technically prepare for the process of transferring NFT to another wallet?
  • Museum website and social networks. Recommendations for improving a museum website. How to increase digital visits. Museum in social networks: best practices. Who museums’ digital audiences are and what content they want from the sector. How to use social media more effectively, enabling you to grow existing audiences and learn more about how to reach new ones. What are the best ways to train the staff to help them produce and present digital content effectively? How can digital tools and ways of working help museums engage with new audiences?
  • Building the museum of the future: experience of different countries. Creating an effective digital strategy: guidelines and best practices. Building the interactive spaces for visitors. How best to choose technologies and software solutions. Optimization and reorganization of museum space. Building a smart, sustainable museum of the future using digital technologies. Digitalization opportunities to support the transition of museums to smart, decarbonized buildings. Improving quality of customer service. QR codes. Apps. Personalization – wearable guide/audio guides.