AGENDA
JUNE 3, 2024
THE MODERN MUSEUM: CHALLENGES, ACHIEVEMENTS, IDEAS
- The future of fundraising. Virtual world vs. real world: major fundraising trends in the virtual world. Museum crowdfunding and fundraising: what could be done to make a museum project effective? Subsidies and grants. How do museums cope with possible funding cuts.
- Relations with sponsors and donors as a two-way street. How to build a strategic partnership with donors? What are the best ways to cultivate donors? The role of personal relationship between the sponsor and museum representatives. Inviting sponsors to museum events and sending holiday gifts to donors. How will the way they donate money change in the future? How to search and select of sponsors? Development of a fundraising strategy for the organization.
- Digital solutions for implementation and promotion of museum products: online stores, marketplaces, applications. Product update. Important questions related to organization and promotion.
- Increasing ticket sales: best practices from the leading museums. Developing blogs, podcasts, computer games; social media activity; building interactive museum spaces for children and young people.
- Museum exhibit sales and rental spaces: challenges and solutions.
- Education anywhere and anytime. Contemporary collaborations between museums and universities, schools: key questions. Tours, courses, training, summer schools for children and teenagers.
- Working with local communities: successful practices. Implementation of own programs, increasing recognition and attendance of cultural institutions. Skills and techniques required to build a relationship. How best to engage local community members in volunteering activities?
- How to recruit volunteers. Key challenges. Methods for recruiting digital volunteers.
- Volunteer management. Planning the work of volunteers. Building interaction and distribution of responsibilities. Distribution of roles and functions at events. Difficult moments and features of working at mass events. Summing up the results of the event. Responsibility of volunteers. How to hold an event on a zero budget with the help of volunteers.
- Supporting volunteers. Digital technology and tools that can be used by volunteer. Ways to encourage volunteers. Motivating volunteers, dealing with their burnout. Volunteer retention in the organization. Possible growth points. Interaction with leaders. Making decisions in non-standard situations. Possible risks. Interaction within the team.
- Building an engaged volunteer community. Communication with volunteers through social networks. Formation and distribution of useful content. Organization of face-to-face or online meetings, educational and entertainment events.