previous conference


december 7-8, 2022



About the conference

The modern museum has become the center of education, communication, cultural information and creative innovation—a place where intellectual leisure combines elements of entertainment content. It also reflects the key trends of the modern society development. Diversity and inclusiveness, digitalization and financial challenges are of prime concern for museum professionals around the world.

Digitization, interactive and multimedia expositions have become a serious competitive advantage. Is it possible for museums to become genuinely democratic and inclusive spaces? What should they do to attract and hook their audience attention? Finally, how to get funding for museum’s innovations, modifications and operations? 



December 7, 2022. TOPIC 1/DAY 1


10:00 am – 10:30 am. Connecting Virtual and Real (Ancient Egypt) – Traversing Boundaries with Closed Museum Doors.

(Porin Šćukanec Rezniček,Research associate at the Archaeological Museum in Zagreb).

10:30 am – 11:00 am.Designing the Museum Digital Infrastructure. How best to choose technology and software solutions. Digitalization of museum collections: selection of equipment, types of digital copies, resolution and other parameters for assessing the digitalization quality. Three-dimensional digitalization of museum collections. Role of digital curators. Challenges of funding and staff training for smaller museums.

(Michal Stehlík.Deputy Director General for Central Collections and Exhibitions Management at National Museum of Czech Republic.

Martin Souček. Director of the Section of Digital Asset Management and Information Technologies at National Museum of Czech Republic).

11:00 am – 11:10 am.Coffee break

11:10 am – 11:30 am.Museum Digitalization: Sharing experience.

(Dariusz Skonieczko, curator of African sources at The State Ethnographic Museum in Warsaw).

11:30 am – 12:00 am. Building Digital Public Spaces. Creating an effective digital strategy: guidelines and best practices. How to increase digital visits. Recommendations for improving the museum website. Museums on TikTok: best practices. What are the best ways of staff training to help them produce and present digital content effectively?

(Friederike Zapf,Head Of Social Media & Online Marketing,ALBERTINA).

12:00 am – 12:30 pm.Papyrus digitalisation in the museum and its online access: sharing experience.

(Susanne Töpfer.Curator, Head of Papyri Collectionand Research DepartmentMuseo Egizio).

12:30 pm – 13:00 pm.Digitization of museums and opportunities of leveraging immersive technologies such as AR,VR, XR and Metaverse.

(Krisada Chaiyasarn,the CTO of Perception Codes, a deep-tech company, and an Assistant Professor of Engineering at Thammasat University).

13:00 pm – 13:45 pm. Lunch

December 7, 2022. TOPIC 2/DAY 1


13:45 pm – 14:15 pm. NFT in museum practice.

(James Bradburne. Director General, Pinacoteca di Brera and the Biblioteca Braidense).

14:15 pm – 15:00 pm. The NFT technology as an opportunity to attract funding and public attention. How to create a unique NFT? How to convert physical art into NFTs.

(Sirisilp Kongsilp. Founder & CEO, Perception).

15:00 pm – 15:15 pm. Coffee break

15:15 pm – 15:50 pm. NFTs – Terra incognita? What are NFTs? How to create and transfer them? What copyright risks should oneconsider? What are the rights attached to an NFT? Key legal considerations surrounding NFTs.

(Anna Katharina Tipotsch, Associate, Schoenherr attorneys at law.

Vienna Guido Kucsko, conceptual artist and lawyer, University of Vienna, Department ofInnovation and Digitalisation in Law).

December 8, 2022. TOPIC 3/DAY 2

10:00 am – 10:30 am. Accessible museums with limited budgets.

(Rūta Kačkutė, Director of National Museum of Lithuania).

10:30 am – 11:00 am. “Toward Accessible Museum” that will provide space for covering various aspects of this topic.

(Milena Milošević Micić, curator, museum advisor, art historian at the Homeland Museum of Knjazevac, Serbia).

11:00 am – 11:15 am. Coffee break

11:15 am – 11:45 am. Accessible design as part of the new exhibition development philosophy: sharing best practices. Rethinking space; using different sensory channels; visual and tactile accessibility of exhibition items to the visitors. Label text, accessibility of the audio and interactives.

(Anis Akhtar (They), Community Curator, "Nothing about us without us! Disabled people's activism, past , present, and future." 16 November 2022 to 16 October 2023, PHM People's History Museum Manchester U.K.)

11:45 am – 12:15 pm. Museum of Papermaking in Duszniki Zdrój (Poland) in the face of diverse modern challenges – the project of inscription of historical paper mills on the UNESCO World Heritage List.

(Emilia Dziewiecka, a scientific assistant Museum of Papermaking in Duszniki Zdrój (Poland).

12:15 pm – 12:45 pm. Welcoming Diversity through a daily Participatory management. Taylor made solutions for local museums in Portugal and Spain Lorena Sancho Querol. Researcher Centre for Social Studies University of Coimbra.

(Lorena Sancho Querol, Researcher Centre for Social Studies, University of Coimbra, Portugal).

12:45 pm – 13.15 pm. In Plain Sight, Inclusive Practice at Wellcome Collection. 

(Georgia MonkSenior Project Manager, Wellcome Collection Laurie Britton Newell, Senior Curator, Wellcome Collection).

13:15 pm – 14:00 pm. Lunch

December 8, 2022. TOPIC 4/DAY 2

14:00 pm – 14:30 pm. Relations with sponsors and donors as a two-way street. How to build a strategic partnership with donors? What are the best ways to cultivate donors? The role of personal relationship between the sponsor and museum representatives. Inviting sponsors to museum events and sending holiday gifts to donors. How will the way they donate money change in the future?

(Anna Jansson, Head of donations, partnerships and PR National museum).

14:30 pm – 14:40 pm. Coffee break

14:40 pm – 15:10 pm. Museum funding: between fundraising and income generating. What could be done to make a museum project effective?
(Jakub Nowakowski, Director, Galicia Jewish Museum, Poland).

15:10 pm – 16:00 pmEducation anywhere and anytime. Contemporary collaborations between museums and universities, schools: key questions. Tours, courses, training, summer schools for children and teenagers.

(Claire Benjamin, Head of Learning & Participation National Museums Liverpool (NML).